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Branding

A strong brand will make you more money than a weak one. Simples.

If you are not a brand, you are a commodity.

Philip Kotler Professor of International Marketing, The Kellogg School

A strong brand is about more than just a name and a logo; a strong brand is instantly recognisable, promises a specific customer experience, and is trusted to consistently deliver it.

A strong brand underpins your marketing strategy and commercial decisions and helps you communicate not only with your audience, but with your product stakeholders and your employees too.

By leveraging the power of “positioning”, we can help you develop a brand that stands out from the crowd and occupies a unique and memorable "slot" in the hearts and minds of your customer base.

Well-implemented brand positioning immediately connects your brand with a distinct benefit or product feature, immediately broadcasting your product's benefits clearly and succinctly.

Our branding, positioning and identity design services include:
  • Brand audits
  • Trademark registration
  • SWOT analysis
  • Logotype design
  • Definition of brand values, vision and mission
  • Brand identity development
  • Brand positioning
  • Stationery & collateral
  • Naming
  • Change management
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