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Issuing Collateral

Issuingcollateral

Not just a necessary evil.

To many card issuers – prepaid or otherwise – issuing collateral is simply something to stick the card to so it doesn’t rattle around inside the envelope too much.

Make it as simple as possible. But no simpler.

Albert EinsteinCrazy-haired theoretical physicist


Considering that it might well be the only time cardholders receive anything physical from an issuer, this is a wasted opportunity to make the most of this unique brand touchpoint, using it to engage, educate and upsell.

With prepaid cards, motivating a cardholder to activate their card and load funds onto it as early as possible is integral to their future value as a customer. It’s the job of the issuing collateral to use simple, clear and motivational instruction to nudge them one step further along the customer journey, to the point where they actually start using the product.

We think beyond the typical folded sheet of laser-printed A4, leveraging the properties, features and benefits of materials and formats to produce creative and engaging issuing collateral that will engender trust and instil confidence in your cardholders.

We will work with your card manufacturer to ensure our issuing collateral design – whether a single card carrier, a marketing insert or bespoke packaging – complements your card and your brand, staying within budget and meeting your deadline.

We specialise in:

  • Card carriers
  • Terms and conditions documents
  • PIN mailers
  • Envelopes
  • Brochures
  • Vouchers
  • Inserts
  • Bespoke packaging

 

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