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Website Personalisation

Websitepersonalisation

Want to start getting personal with your customers?

Website personalisation significantly increases user-engagement by delivering targeted and relevant user-specific content designed to increase your conversion rate, improve your customer retention and maximise transactional volume.

Personalisation works by identifying each visitor to your website (e.g. first-time visitor vs. returning visitor or search engine referral vs. affiliate prospect) and delivering segment-relevant content.

Personalisation is a standard feature of all new sites we build, but we can also retro-fit personalisation into your existing site. We identify your user segments, determine the relevant metrics and implement the resulting personalisation rules and content. Each rule will be tracked and evaluated for its effectiveness to ensure that your website personalisation programme is actively engaging your target market and consistently increasing your profit margin.

Read our article “Getting Personal: Why Personalisation Works” for more insight into website personalisation, and why your site needs it.

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