This website uses cookies OK

Performance Marketing

Get exactly what you pay for... and vice versa.

Effective performance marketing requires the integrated deployment of a range of activities including:

  • Click through
  • Validated lead
  • Customer acquisition

Effective performance marketing requires the integrated deployment of a range of activities including:

By default, affiliate marketing and pay-per-click advertising rely on a performance-based cost model, i.e., you only pay for what you get. However, we also offer a number of auxiliary services that, by integrating tracking, can similarly be billed strictly by performance, including SEO, targeted email and social media.

Organic search engine optimisation is a major part of any marketing activity but is not typically associated with performance-based sales. However, by tracking a user's pathway from a specific search engine link, we can attribute that initial click to a specific sale further down the line.

Also, we can create and send targeted emails to prospective customers, each containing a unique link which can be matched with subsequent sales, ensuring you only pay for successful responses.

Social media sites, such as Facebook, Twitter, YouTube and a host of others are invaluable ways to instigate and maintain dialogues with your customers. The use of social media is considered by many to largely be an exercise in brand building, but we can fine-tune your social media activity to provide your company with attributable conversions.

While performance marketing provides a "low risk" approach to acquiring new customers, it should not be over-estimated; to achieve sustainable success, it should be considered as only one component of your marketing strategy.

Top