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Kalixa Branding

We wanted to create a powerful brand that would elevate Vincento's prepaid MasterCard product well out of reach of the competition, appealing to conscientious budgeters, seasoned travellers and business users alike. We wanted the brand and the physical card itself to appear sleek and sophisticated in a market rife with cheap and cheerful. We wanted Vincento's cardholders to be proud of their plastic, not embarrassed.

We employed focus groups to feed-back on everything from brand tone of voice to the physical look and feel of the card itself, and website usability to colour palettes.

We listened to our focus groups throughout the whole brand and product design process; they gave us the feedback we required to feel confident that our final solutions were the right solutions.

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